At least if car bursts into flames I have insurance for that.
You must have good insurance... The potential collateral damage from a car fire could be quite high, and there's a risk of injury or death as well.
It's an interesting point, though: If you can get insurance that covers you in the case of a vehicle fire, or nearly any other type of damage/major repair item, why couldn't the battery have similar coverage? In both cases you have a fault that results in an unusable (and totaled) vehicle, but a fire has a much higher chance of collateral damage which a comprehensive policy would also have to pay for... so why shouldn't a comprehensive policy cover a bricked battery, too?
Who would buy a used Kona well knowing that it suddenly can brick it self?
Don't forget that the "bricked" scenario only occurs if there is a major fault in the battery pack that the BMS system cannot compensate for. So you may as well be asking "Who would buy a used Kona well knowing that it can suddenly catch fire while charging?" because that's the alternative, and equally extreme, scenario.
Also worth mentioning that there is at least one level of "warning" known to exist, where the pack can fail testing but not to the extent that it gets immediately disabled.
This because Hyundai is forcing a new SW despite arguing that there was nothing wrong with the old sw...
Well it seems it's not known
exactly what the problem is, or which vehicles have the problem, or what the total risk factor is. It could very well be that the scope of the recall is expanded to older models, and models newer than the recall dates come with the new software already installed.
Since you seem really upset about it, what would you suggest they do instead? Difficulty: Not only is wall-to-wall battery pack replacement logistically impossible, there is no guarantee it will completely resolve the underlying problem.