Ranchero -> Fathom

[brianc35]

Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

 

[insightman]

Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

I guess "Fathom" is the best entry from the list of names InsideEVs says Ford trademarked last year: Fathom, Fuze, Hive, Mythic and Evos.

What kind of vehicle will Ford call "Hive," I wonder?

 

[brianc35]

Could be a battery pack? doesn't have to be a vehicle!

 

[insightman]

Could be a battery pack? doesn't have to be a vehicle!

You might be right.

 

[brianc35]

gotta love AI / the new photoshop

 

[insightman]

gotta love AI / the new photoshop

It was all Photoshop, except for the Fathom logo, which Gemini made for me. AI probably could have composed better text.

 

[brianc35]

New Article on "From the Road" about the re-tooling of the Louisville line

https://www.fromtheroad.ford.com/us/en/articles/2026/universal-ev-production-system-progress-louisville-assembly-plant

 

[insightman]

New Article on "From the Road" about the re-tooling of the Louisville line

https://www.fromtheroad.ford.com/us/en/articles/2026/universal-ev-production-system-progress-louisville-assembly-plant

Previously, Ford's Louisville Assembly Plant had 3,000-3,400 employees. Google cites the Louiville Courier-Journal's firewalled report that 2,200 direct jobs are protected and structured around the new EV assembly platform. For the Fathom to be profitable, I expected the overhauled plant to have about 100 employees.