Ranchero -> Fathom

[brianc35]

Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

 

[insightman]

Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

I guess "Fathom" is the best entry from the list of names InsideEVs says Ford trademarked last year: Fathom, Fuze, Hive, Mythic and Evos.

What kind of vehicle will Ford call "Hive," I wonder?

 

[brianc35]

Could be a battery pack? doesn't have to be a vehicle!

 

[insightman]

Could be a battery pack? doesn't have to be a vehicle!

You might be right.