Ranchero -> Fathom

brianc35 · 2026-08-06T12:53:32-0400

Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

insightman · 2026-08-06T14:20:23-0400

brianc35 said:
Fathom is the official name for the new inexpensive Ford Truck, not the Ranchero

https://www.fromtheroad.ford.com/us/en/articles/2026/ford-universal-ev-truck-name-reveal

I guess "Fathom" is the best entry from the list of names InsideEVs says Ford trademarked last year: Fathom, Fuze, Hive, Mythic and Evos.

What kind of vehicle will Ford call "Hive," I wonder?

brianc35 · 2026-08-06T15:24:16-0400

Could be a battery pack? doesn't have to be a vehicle!

Ranchero -> Fathom

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insightman

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