I think this is pretty important. IMNSHO, the crazy push caused more problems than it solved, as way too much unreliable very expensive 1st gen equipment was installed that really sucked, and didn't support the max charging rates. Then 2nd gen stuff was only marginally better, but allowed higher rates. We are now seeing a price drop and performance improvement, mostly because the improvement in reliability around the standardization of the components in the systems. If you go to Alibaba, you can find 200 and 300W systems under $100,000, and the software that allows all these systems to communicate (
OCPP) has dramatically matured, allowing better management. So we are finally at a point where a company can put in equipment and expect to get some sort of ROI on the expense, without having to tear it out in a year.
Problem 2 is just getting enough power to actually charge the cars, and how much that power costs. I've done the maths a few times but the average gas pump is pulling 20-50 cents per gallon net, with a 10gal fillup taking 5 minutes or so. EV charger is
charging 50 cents/kwh for you to sit there for 30-60 minutes to get maybe 50 odd KWH, so $25 of revenue for pigging up a stall for a half-hour or more. They could be paying as much as 30 cents/kwh for the power, so call it 25 net, so $12.50 an hour. I don't think this model makes money. Maybe slightly higher margins off-peak.
I think the actual charging, needs to be a courtesy, the money coming from something else. This is also why the reliability is so bad, you can't afford to pay any kind of attendant to mind the store with those margins. Long term I think we will see DCFC stations drop even further in cost, probably under $5000, as they are fairly simple devices at the core, not even close to a gas pump in terms of complexity. At that point we might see some ability to increase station density and maybe even turn a profit if you couple charging with other distractions, refreshments, etc.