Ha, this is a classic example of how wording affects things. "EV Sales Surge Ahead..." Exluding Tesla, sales rose 13%.
Well, that's quite some math. If you exclude the main seller that sells over half of the EVs! They explain that Tesla's sales decline is at least partially explained by "chaotic leadership", and I agree, but you would think that if someone who was going to buy a Tesla was set on an EV, that this would mean big jumps in EV sales for the others. It really didn't.
The bottom line to me is this, Total EV marketshare in the U.S.:
- 2021: 3.2% of new car sales
- 2022: 5.9% of new car sales
- 2023: 7.6% of new car sales
- 2024 (1st half): 7.5% of new car sales (not exact, I had to piece together data I found)
This is the story. For automakers, 7.5% of their sales is really low. Everything I have read has indicated that their profits on each ICE vehicle sold is much higher than on an EV. Most automakers were investing in EVs because the trend lines were showing a big increase toward EVs. The fact remains though that nobody other than Tesla has developed an EV that was a hit in the marketplace.
This has actually been very surprising to me. I thought EV sales were going to take off too.
I think what people didn't realize that that EV demand was mostly demand for cool, innovative Teslas, not a demand for EVs. I thought Ford had done about as well as they could have with the Mach-e and the Lightning. Sales have been meager for both. For households with more than one car, having one be an EV seems like a no-brainer to me, but apparently not to most people.
Toyota sold 434,000 RAV4s alone in 2023. All the non-Tesla EVs combined sold were probably slightly higher than that. Maybe Toyota's focus was correct.