Here is a graphic from this website
So here is the way I see it. He wants to sell a concept of sharing, make a few vehicles, get an annual revenue out of it, which he will use to make a few vehicles, and then get more annuity revenue from renting and insurance and continue to grow that way. He wants to be more like a hotel chain franchisor. Large hotel chains may build a hotel and then sell it to an operator. The operator is responsible for running the hotel and hotel chain gets a cut out over reservation they make. If there are not enough reservations, the hotel operator eats the cost of running the hotel. At least with a hotel chain, they will not too many hotels of the same chain or brand in one area.
Unfortunately, this can turn out like a subway franchisee, too many Sondors cars in the neighborhood. So if you are expecting to generate and average of $45 per day for 200 days a year, you may end up with just an average of $20 for 30 days in a year. For that you have to pay additional insurance, you have to pay network fees, keep the car charged up etc.
Now Sondors has sold the car, he does not need to provide much support (almost no warranty on his bikes), no pressure to continuously innovate and bring in new features i.e. investment in R & D etc. He gets his network fee and insurance. As their is no governance structure, so there is no control over how the shareholders are rewarded.
Yet people seem to want to buy into this concept. What am I missing? I cannot see the benefit to either the buyer or shareholder. The only I see it makes sense is if you have very limited driving needs and get a tax credit (not sure it will there next year) and do not want to spend about $22,000 for a decent ICE. Beyond that, I do not see a big market for this.
https://www.startengine.com/sondors-electric-car-company?utm_source=fb&utm_medium=pt&utm_campaign=se
By never owning a factory and manufacturing on-demand, SONDORS keeps the overhead production cost low, purchase price affordable, and margins high. Our company is structured as a platform that creates revenue for us and for the EV owners, with owners keeping 70% of a user’s daily rental rate and SONDORS keeping 30%. Insurance for SONDORS network will also provide an additional source of revenue.