We are in different times now, with so many other EV choices now. The R1 gen got the early Rivian adopters, and most loyal. Next they need to appeal to the more value conscious segment. And not sure if the R2 will do it, given more competitive choices are also getting better and better.Tesla did the same thing - create the high end first, add in the cheaper after the 'want' was there.
It appears the Slate truck will be the first-ever EV to include the least-expensive version in their initial offerings.Beat expectations but still lost 50 cents a share. It's normal for this phase of a company, but still is bleeding money.
Tesla did the same thing - create the high end first, add in the cheaper after the 'want' was there.