Rav4 Prime (price paid)

I paid MSRP 42,018 + No TAX (NH registration) for my Prime SE at White River Toyota in VT. It came with weather & moonroof pack, some accessories like roof rack, cross bats, side moldings and mudguards.
 
Bought silver XSE at Msrp. 46k-ish. No extras. Dealer got me 1500 CA rebate off price.
Wish I'd found one with Premium package. Some slick stuff there for 3500.
 
We have an order in for a white XSE with premium audio and weather package, also from White River Toyota. Purchase agreement is for $46,213 (plus taxes and fees) which is close to MSRP as far as I can tell. They are telling us to expect a 2-month wait. Premium pkg did not seem worth it, but heated steering wheel will be great in the winter.
 
Paid $48,913 (MSRP) from A-1 Toyota in New Haven, CT. GREAT experience, they were awesome. I found the vehicle on Autotrader a couple of months ago, and called immediately to reserve it. It just arrived last week, and I picked it up two days ago. I flew in from Chicago to buy it, and just drove it back. The dealership made it so that I was only there for about an hour, and half of that was the sales rep going over vehicle features. Jose Guerrero was my rep, and I can't recommend him enough.
 
onix said:
Would like to calibrate my purchase price to what others have recently paid for this PHEV.
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I paid just over $43,000 for an XSE, $500 above MSRP. No Additional options. Located in Long Island, NY. I also got lucky. My truck was ordered by someone who decided not to purchase. I have had it since 1/2/21 and absolutely love it. I traded in a 2019 Clarity which I did not like at all. Eventually I will take the jump to full electric. But this truck is gorgeous and fits my need perfectly. I have white with the painted black roof and bumpers. Love it.
 
Both Earnhardt Toyota and Autonation Toyota in AZ quoted me $5k over MSRP and both cars are on order. I’ll pass. Was looking into it for my wife.
 
Good for you. Not all dealers are price gouging, if nobody buys from the ones that are, they'll learn. I bought from LUV Toyota in Jamestown, NY and they charged MSRP. The only other fee was like two $12 state fees.
 
All of you holding out for a better deal should remember that unless the 200k cap is eliminated or raised, in the not-to-distant future Toyota will likely reach the point where they've sold that many plug-in vehicles and the federal tax credit begins phasing out. I can't find a current listing of total sales but it has to be close. IRS site with numbers only lists three manufacturers and the EVadoption site, which looks like it used Inside EVs numbers until that work was halted early 2020, doesn't have numbers beyond June 2020.

https://www.irs.gov/businesses/irc-30d-plug-in-electric-drive-motor-vehicle-credit-quarterly-sales
https://evadoption.com/ev-sales/federal-ev-tax-credit-phase-out-tracker-by-automaker/
 
johncl said:
I live in the Bay Area and there is no way I will pay over MSRP, yet alone 5k or 10k over the MSRP

Consumers are asking to be scalped. In the end it is just a vehicle that takes you from point A to point B
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There is no reason consumers can't form a monopoly and then refuse to pay above MSRP. Some calling around and willingness to work with out-of-state (typically large volume) dealers is our best shot for the quickest availability, as I have found.
 
I decided to replace my aging 4Runner (18.5 years) and sold it same day as posted an advertisement for asked price, no bargain and at least 9 calls right after the posting. Yet when I started to look for the RAV4 Prime in Northern CA, I was shocked that all dealers put a big Mark Up from $6,000 (for base SE with MSRP $42,150 instead $38,350 and only accessory of floor liners , black color) to $21,000+ for special color XSE. When I tried to bargain, they would lose interest in me. After a few attempts to purchase the car, I called the dealers in 3 days and found that both cars were sold over the weekend. I ended up paying $51.5K for Red SE with moon roof, weather package and accessories for $1,150 plus Tax/ License, documents fee. The most greediest mark up were at Palo Alto, CA, they charged $18,000 mark up for SE and $21,000+ for XSE, the least expensive $2,000 mark up was at San Francisco but there was a waiting period 3 to 12 months (longer wait for the XSE and specific color). Since I was without a car, I decided to give up Federal Tax refund in order to buy the car. (hopefully they will not cancel it next March-April when Taxes are due)
 
Bought SE at msrp, but had $1,000 accessories included: cross bar, mud guard, black out emblem, door guard.
 
White SE, MSRP Capitol Toyota Salem OR. Moonroof and weather package. Started looking a month ago and there was a wait list. Decided to pass as the wife wanted a white one and they could not state that we would get by the end of the year. Last Monday Andrew G. called and stated that had a canceled order. We drove it, loved it and bought. Was hard to pay MSRP but no regrets. We looked at a Hyundai but dealer was asking 8k over sticker,,, no thanks.
 
As someone from Southern California, is it better to try and find MSRP dealers within California itself to avoid out-of-state dealer overhead ?
Or is too competitive here ?
How should I start searching ? Do I just get a list of dealers near me and start asking them whether they sell by MSRP and get added to their waiting lists ? Any tips appreciated.
 
cyberteen said:
As someone from Southern California, is it better to try and find MSRP dealers within California itself to avoid out-of-state dealer overhead ?
Or is too competitive here ?
How should I start searching ? Do I just get a list of dealers near me and start asking them whether they sell by MSRP and get added to their waiting lists ? Any tips appreciated.
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Longo Toyota in El Monte sells for MSRP. There is a $500 deposit and a waiting list but they will work with you and not charge a markup.
 
Steven B said:
All of you holding out for a better deal should remember that unless the 200k cap is eliminated or raised, in the not-to-distant future Toyota will likely reach the point where they've sold that many plug-in vehicles and the federal tax credit begins phasing out. I can't find a current listing of total sales but it has to be close. IRS site with numbers only lists three manufacturers and the EVadoption site, which looks like it used Inside EVs numbers until that work was halted early 2020, doesn't have numbers beyond June 2020.

https://www.irs.gov/businesses/irc-30d-plug-in-electric-drive-motor-vehicle-credit-quarterly-sales
https://evadoption.com/ev-sales/federal-ev-tax-credit-phase-out-tracker-by-automaker/
Click to expand...

They do have a list of the 2021 first three months quarterly sales for Toyota. Depending on many Rav4 primes they sell, it could be as early as the second quarter. Then the tax credit gets cut in half for the next two quarters.

https://evadoption.com/new-evadoption-quarterly-us-electric-vehicle-ev-sales-scoreboard/
 
That site is so poorly edited, I don't know what's current information and what's outdated. Still baffled as to why the government can't publish current data from the records that drive their phase-out decisions.
 
I'm on a hunt for 2022 XSE and so far no luck in the DMV area. Anybody knows which states have likely to have more stocks? Thanks.
 
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