Just bought a 2019 Touring. Looked at Costco but in Sacramento, CA area there were no dealers that dealt with this car. Wife really wanted the Green with Touring trim, so less room to haggle given specific requirements, but paid 34K, which was about 37.5 OTD with all the taxes, fees, etc. Arranged ahead of time and spent less than 30 minutes in dealership, which for me is worth paying a bit more. Inventory search seemed to indicate the Green color in Touring trim was hard to find. Overall, given Fed rebate, I had no problem paying this amount. We don't qualify for CA rebate because it has an income phase-out, unfortunately (which was not the case a few years ago when my wife bought a Fiat 500e). Already have a level 2 in garage, large PV system for house, etc, so no-brainer for some sort of electrification. Drive 400 miles to Los Angeles and spots in Oregon a lot, so we're not quite ready for primary transport to be EV. The Honda replaces my 2010 Prius and the Honda is light-years ahead in terms of noise, comfort, etc. Looked at Volt's too, but too small inside and the Honda is just a really nice car for us. New Prius probably a fine car overall, but what an eyesore and lack of EV range a no-go for us.