2002
Well-Known Member
I don't think it is misleading or intended to mislead. It is highly unlikely that anyone will assume that it means the car never has to be fueled. I guess as a stretch someone might be mislead into thinking that Toyota has invented a solar powered car.Self-charging is a misnomer, a marketing term to mislead. I own a Toyota and can still admit it!
I think the following statements are true:
- Approx 2% of new car sales are hybrids (rough numbers)
- Approx (X) gallons of gasoline and (Y) tons of carbon emissions would be saved if hybrid sales say doubled to 4%
- Pure EV or at least PHEV would be even better but not everyone is able or willing to charge at this time.
- Even after all these years many people still don't understand hybrids and think they have to be plugged in.
- Toyota came up with a marketing campaign that educates (and reminds) people in a catchy way that hybrids have some of the benefits of an electric car but they don't have to be plugged in
- (opinion not fact) there could be people who will think about or reconsider buying a hybrid because of the marketing campaign. In the end it may not even turn out to be Toyota.
I am still not seeing why this is a problem, in fact I kind of like it.