That seems to be the real crux of the matter, unless I have totally misunderstood what Honda is saying, dealers cannot order cars for their stock but customers can order cars through dealers.
For dealer stock orders the dealer effectively purchases the car from the manufacturer, although manufacturers don't require immediate payment, instead they essentially finance the purchase at a certain rate per month, which the dealer pays when they eventually sell the car. Manufacturers however generally subsidize a certain amount of the interest as part of the holdback that is paid to the dealer as a rebate when the car is sold, but if the car sits on the lot too long the interest begins to exceed or at least cut into the holdback, which is why dealers don't like cars that sit on their lots for a long time because the interest cuts into their profit.
So how is customer ordering different? That I don't know and I would like to find out. Presumably the car does not at any point go into the dealers inventory, which could affect things in various ways, such as the dealer doesn't pay interest but probably the dealer also does not get a holdback or they get a reduced holdback. Does this mean dealers make less profit on cars ordered vs. cars on the lot? That I don't know, it just seems like dealers never seem enthusiastic about ordering cars. But one reason for that could be that a customer can change their mind later and cancel an order, whereas if a dealer thinks they can convince a customer to purchase a car on the lot then it's a done deal once the papers are signed. Also I suspect that dealers are mainly concentrated on reaching the current month sales targets, which they can achieve with cars on the lot, but orders are less predictable as to when or if the sale will actually take place.
So then what does happen if an order is cancelled? Does the car then go into the dealer's inventory when it arrives just as if they had ordered it? I can't think of what else would happen since I'm sure the car won't be shipped back to Japan. Other than the dealer maybe finds another dealer in their dealer group who wants to take delivery of the car.
Can dealers require a non-refundable deposit, if so is there a limit how much they can require? Do dealers have enough room in the price to discount from MSRP? If so do they, or is that rare? Can you get an order quote from one dealer, then go to another dealer and ask them to match it?
I am asking these questions because probably like most people I have never ordered a car and thus I know nothing about it, but Honda has suddenly put Clarity into this situation. All we have to go on at the moment is that I am unaware of anyone looking for a Clarity who couldn't find one who was told by a dealer "there aren't any in this area but we can order one for you" and by that they meant factory order, not getting one from another dealer. So what happens when someone walks into a dealer and says "I want to order a Clarity, what is the best price you can give me?" I have no idea and I am really anxious to find out because that is what will really tell us whether this is just a change in distribution method, or whether it is mainly just spin.