BMW i3 Introduction

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insightman

insightman

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Here's BMW's dramatic introduction of the Neue Klasse i3 (claiming a 440-mile EPA range):




And BMW's Design Deep-Dive hosted by former MINI design chief, Oliver Heilmer:




BMW Press Club's 138 photos include this sexy concept illustration for the i3 (if only...):

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Honestly, 50k is pretty mid line these days.

Fuel/power plant aside, you can't lump it in with an accord/camry and certainly not with a Kona or mini, the 3-series has always been 5-10k more than lower market cars. It's a peer to the a4 (well, A5 now) which is also 50k to start. The CT5 comes to mind for a comparable as well. Perhaps that's better targeted to a 5-series than a 3-series, but the price point is right there in the 50-60k range.

If EVs are going to make a comeback in 2027, the price point needs to match - or even beat - ICE variants. The initial wave of adopters who wanted one are in the market already. The holdouts aren't going to splurge or it.
 
brianc35 said:
If EVs are going to make a comeback in 2027, the price point needs to match - or even beat - ICE variants. The initial wave of adopters who wanted one are in the market already. The holdouts aren't going to splurge or it.
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I definitely agree. The original i3 was a lot of carbon fiber so the higher price was almost understandable. And BMW is a premium brand, but as for the wider EV market car makers need to offer stuff under $40,000. Not likely to happen much in the US for now, though.

At least BMW is offering a sedan instead of just the horrible SUV form factor.
 
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