Big Price drop

MacMini34

Active Member
Howdy all,
Just saw that 2026 Prologues have up to ~$9k off with an an Elite going down to $50.4k from about $59.6.
I expect Honda will discontinue these by the end of the year.

But my lease deal was still better.
cheers
MacMini34
 
I think they are already discontinued. I saw 7500 off. Not surprised. I've seen 2 of them so far. Not selling well at all.
A year ago, the Prologue was outselling its platform-mate, the Blazer EV. The precipitous drop in Prologue sales likely prompted Honda to abandon EVs (look, I didn't write "pull the plug"), despite spending billions developing the two Honda 0 EVs, the Acura RSX SUV, the Sony-Honda Afeela, and spending still more to create an EV manufacturing hub in Ohio to make those EVs.
 
30 years from now, i wonder what we'll look back on 2026 as...

Will it be 'gen 1' EVs the way we look back on the model T?
Or, why did we stop?
 
Some thoughts, and not getting political...
  • You can't mandate profitability.
  • The emissions (2035 cafe) standard was too aggressive. This led to a rush in EV programs without proper foresight or planning by some/most. Yes, Trump revised them down - but really, Biden should have never pushed so hard so fast for an industry that moves slow to re-tool at serious cost. Auto manufacturers were forced to build things that were MVPs, not final products in many cases. This is not a political statement. This is the facts of what happened by politicians who don't understand manufacturing, tooling, assembly lines, and product development runway.
    • The same thing happened in the late 70s/early 80s and we got a bunch of vehicles with no power all for the sake of meeting a gov't mandate. We can all agree the cars of that era were garbage because they didn't have enough time to engineer/plan out how to make power AND meet emissions standards AND do it profitably.
  • tax breaks create unnatural demand. This can help jumpstart things, but it's never a long-term solution.
    • There should have never been a rebate. It's not the government's role to fund private companies. Was there a discount on the model T so people stopped riding horses?
  • Fuel prices are a driver, but electric costs have risen faster than gasoline has over the past 10 years. Couple that with the cost of the equivalent model in fuel mode is usually cheaper, and few folks look at the TCO with maintenance/etc when purchasing.
    • We were just starting to see some price parity with ev/gas when they all got cancelled.
      1775224294072.webp

      The f150 is one of the best selling vehicles for decades. With an almost 15k price point increase, it's a non-starter to even consider the EV variant for many buyers. Had they been equal, It may have stood a better chance.
      Couple that with Dealers creating fake demand, raising sale prices above MSRP (as you may remember, i wanted an f150 Lightning until the dealers tacked on 20k over msrp) and ended up with a gas-job as a result.
  • Charging Infrastructure in rural areas is still a challenge. Someone needs to invent a 120 charger that stores power all day when you're not plugged in and then charges at fast dc rate when it's plugged in to the car. No complex wiring, plugs into any house 15-amp outlet, and still charges the car faster than traditional level1. Overnight isn't enough, but what if it could preload energy while you're not plugged in? Maybe it could be a thing, and i'm not an electrician :D
 
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