I received several PM inquiring about the dealership where I got the Clarity Touring for $32,600+fees so I'm sharing the info here as well.
Manuel Avila
Internet Sales Manager
714-724-0098
AutoNation Honda Costa Mesa
2888 Harbor Blvd.
Costa Mesa, CA 92626
Here are the dealers I contacted:
Torrance - Wanted $33500 but willing to match at $32,900 + fees because I told them I spoke to someone in the area who told me they purchased the car at that price. Came back at the last minute saying that there will be $895 of add-ons fees for all weather mats, cargo tray and mud guards ( all can be purchased for less than $300 online). A bit rude too.
Gardena - Would only match if I show them another dealer quote. Kept emailing me every day.
Culver City - $33500+ I didn't bother negotiating
Santa Monica - Lowest was $33400. There was room for negotiation.
Cerritos - $33k-34k. Didn't bother
Carson - $33k-34k. Didn't bother
Airport - $33k-35k. Didn't bother
Westminster - Willing to sell at $32800 but was taking too long to respond
Costa Mesa - $32600. Very responsive via texts/emails. The main manager on site that day (I forgot his name) was a bit rude but best deal out of all the dealerships around me.
My advise is to negotiate everything online. Make sure you ask for the final price with all the fees and no additional dealer add-ons and have them email you the breakdown so you don''t have to waste time negotiating at the dealership.
The VIN# also helps. Look for the last 5 digits. The newest one would be around 16000+ as of now. Ours was 8000 something and when I asked the guy how long it had been on the lot, he said since April so maybe that's why I was able to get that price. They had 3 black Touring and I asked for the one with the highest VIN# which was the newest one out of the three.
Note: Just an FYI, I thought tax would be cheaper if I bought the car in OC (tax at 7.75% i think) but the sale tax goes by zip code and ours is in LA county so I had to pay the LA county rate.