An update showing this weeks VINs. Tesla is going to have to aggressively increase their ramp rate if they expect to get to 10k/wk by the end of the year.
Elon certainly gave no indication during the last investor conference call that they're aiming for production of 10k per week by the end of the year. Looks like they have scaled back to more modest ambitions, in light of what appears to be a limit to demand for the currently available options for the Model 3, including the lack of any lease option.
I find it curious that Tesla has elected to offer the Mid Range Model 3 to sustain a very high domestic demand level without offering leases for Model 3 purchasers, and without putting the Standard Range TM3 into production. Would offering leases impact Tesla's income that significantly?
At any rate, it seems that Tesla is now shifting its focus to overseas markets; with gearing up to export the TM3 to Europe and other overseas regions, as well as building the Shanghai Gigafactory at an accelerated pace. My guess is that we won't see Tesla trying for the 10k per week production level until sometime in 2019, and perhaps not even the first quarter.
As a reminder, only a few short years ago (ancient history in the Internet Age!), the plan was for Tesla to ramp up to 500k cars per year by 2020, which would have been ~100k Model S/X and ~400k Model 3's. I'd like to point out that 10k TM3's per week would come to 520,000 per year... which is substantially more than Tesla planned for 2020!
So, anyone expressing disappointment that Tesla (likely) won't reach 10k+ per week on producing Model 3's by the end of 2018... those people need to step back and look at how far Tesla has come in just the first three quarters this year. If Tesla delivers 100k cars globally in Q4 (and that's not only possible, but likely), that will represent a 250.9% increase over 2017!
Go Tesla! Keep going Tesla!
