Source: TOYOTA NEWS #103|"The customer will choose": Vehicle electrification strategy for decarbonation - Selections from Toyota's 1H/2Q financial results Q&A session
This is one of the best explanations of why we traded-in our 2017 Prius Prime for a 2019 Std Rng Plus Model 3. Toyota is wandering in a wilderness of their own making.
Bob Wilson
. . .
And, as President Toyoda shared, we believe it is the customer who ultimately will choose the type of mobility. Based on what the customer chooses, regardless of regulation, our goal is to still reach the point of being carbon neutral.
By working to accomplish these two objectives simultaneously, it will be necessary for us to brush up or enhance our technologies.
As a full line-up manufacturer, we invest a lot in FCEV and BEV, and while waiting for those, HEVs are the most effective, then PHEV will come next.
. . .
And, as President Toyoda shared, we believe it is the customer who ultimately will choose the type of mobility. Based on what the customer chooses, regardless of regulation, our goal is to still reach the point of being carbon neutral.
By working to accomplish these two objectives simultaneously, it will be necessary for us to brush up or enhance our technologies.
As a full line-up manufacturer, we invest a lot in FCEV and BEV, and while waiting for those, HEVs are the most effective, then PHEV will come next.
. . .
This is one of the best explanations of why we traded-in our 2017 Prius Prime for a 2019 Std Rng Plus Model 3. Toyota is wandering in a wilderness of their own making.
Bob Wilson