GvilleGuy
Well-Known Member
https://www.theglobeandmail.com/dri...f-thought-emerging-when-it-comes-to-electric/
Regarding the Mini Cooper SE sound:
"When developing sound for the Mini Cooper SE, Vitale began with its 60-year history, its design and also the fact that the car is started, not by the push of a button, but by the press of a lever, which reminded him of a kalimba (an African thumb piano). He incorporated the signature design of the Mini wings and zeroed in on what he began to see as the vehicle’s essence.
“With Mini, I was trying to translate the energy. There is a warmth that I translated to sunlight.” He created three new sounds related to the way the Mini “speaks.” He then translated his design concept into Morse code and subsequently into musical notes. New EV sounds must ensure they attract attention and transmit information and so this new sound was tested for safety and to ensure that it was not “masked,” a phenomenon in which a sound frequency is not concealed by other sounds and disappears. The final product became the sound the Mini Cooper SE makes when it’s started."
Regarding the Mini Cooper SE sound:
"When developing sound for the Mini Cooper SE, Vitale began with its 60-year history, its design and also the fact that the car is started, not by the push of a button, but by the press of a lever, which reminded him of a kalimba (an African thumb piano). He incorporated the signature design of the Mini wings and zeroed in on what he began to see as the vehicle’s essence.
“With Mini, I was trying to translate the energy. There is a warmth that I translated to sunlight.” He created three new sounds related to the way the Mini “speaks.” He then translated his design concept into Morse code and subsequently into musical notes. New EV sounds must ensure they attract attention and transmit information and so this new sound was tested for safety and to ensure that it was not “masked,” a phenomenon in which a sound frequency is not concealed by other sounds and disappears. The final product became the sound the Mini Cooper SE makes when it’s started."