Clarity PHEV sales are huge compared with the gen-1 Insight, Honda's first experimental hybrid. Averaged over 7 years, American Honda Motor Co., Inc., sold fewer than 170 gen-1 Insights per month--at a price that was likely less than half the cost to produce the car. As with the Clarity, Honda introduced the car with a TV ad that ran just a few times. It's clear to me that Honda doesn't spend money marketing cars that it is selling for reasons other than to make a profit. The company priced these two cars to sell in the volumes they desired.
Honda did not produce enough Canadian Clarity PHEVs to satisfy a temporary artificially high demand (Ford's abolishing of a huge financial incentive in Ontario). However, the Clarity PHEV's MSRP, was not low enough to move all the cars the company brought to the US and further incentives were implemented. We beta-testers who purchased this wonderful car should be happy Honda wanted a significant number of these cars in the hands of drivers to gather the data they needed (yes, the Clarity is collecting and sending data from your car to Honda).
People complaining about no sunroofs, missing cross-traffic alerts, a lack of flashing LEDs warning about blind-spot intrusions, and steering wheels that don't radiate heat should realize that those features just didn't make the cut when Honda drew the line at how much money they were prepared to lose on each Clarity PHEV sold. Creating yet another low-volume trim level (Elite?) with all those features would raise the cost of distribution. Increasing the price by, say, another $3K for this trim level would still not make the car profitable to sell.
It will be interesting to see how Honda prices the upcoming Pilot Plug-In Hybrid. We Clarity PHEV drivers who got great deals on our high-tech cars are providing data that helped Honda design this SUV. The company will not be pricing the Pilot Plug-In Hybrid, their top-of-the-top-of-the-line vehicle, as a loss-leader. I look forward to Consumer Reports' and Scotty Kilmer's evaluations of this SUV (and I expect those evaluations and verbiage will correspond closely).
Honda did not produce enough Canadian Clarity PHEVs to satisfy a temporary artificially high demand (Ford's abolishing of a huge financial incentive in Ontario). However, the Clarity PHEV's MSRP, was not low enough to move all the cars the company brought to the US and further incentives were implemented. We beta-testers who purchased this wonderful car should be happy Honda wanted a significant number of these cars in the hands of drivers to gather the data they needed (yes, the Clarity is collecting and sending data from your car to Honda).
People complaining about no sunroofs, missing cross-traffic alerts, a lack of flashing LEDs warning about blind-spot intrusions, and steering wheels that don't radiate heat should realize that those features just didn't make the cut when Honda drew the line at how much money they were prepared to lose on each Clarity PHEV sold. Creating yet another low-volume trim level (Elite?) with all those features would raise the cost of distribution. Increasing the price by, say, another $3K for this trim level would still not make the car profitable to sell.
It will be interesting to see how Honda prices the upcoming Pilot Plug-In Hybrid. We Clarity PHEV drivers who got great deals on our high-tech cars are providing data that helped Honda design this SUV. The company will not be pricing the Pilot Plug-In Hybrid, their top-of-the-top-of-the-line vehicle, as a loss-leader. I look forward to Consumer Reports' and Scotty Kilmer's evaluations of this SUV (and I expect those evaluations and verbiage will correspond closely).