MINI has teased automotive journalists by allowing them only brief drives and "taxi rides" through New York City in the MINI Cooper SE. This month, the journalists will get a real crack at wringing out the car's real potential. MINI is focusing on the local carbon-neutral aspect of the car by making the whole event as carbon-neutral as possible.
This BMW Blog article describes how carbon-neutral the press roll-out for the MINI Cooper SE this month in Miama, Florida, will be.
The article doesn't say exactly when in January this Miami press introduction is taking place, but we can expect to see some third-party opinions and test results soon.
Hopefully, the journalists will comprehend the real benefits of the MINI Cooper SE's small battery: light weight and uncompromised interior volume. Light weight is essential to the MINI's basic premise: a responsive, agile, sporty car.
With current battery technology, a 200-mile battery would require packaging similar to the 2009 MINI E, which had a battery so large that there was no rear seat and very limited trunk space. A 200-mile battery would weigh so much that the 181-hp electric motor would struggle to accelerate the car and the car's cornering ability would be severely compromised.
It's fine with me if the journalists complain about the MINI Cooper's limited EV range. I hope some of them test that range to see if they can best the predicted 110-mile EPA number. However, I hope any complaining about the range doesn't include comparisons with the range of dull cars like the Nissan Leaf and the Chevy Bolt.
This car wasn't meant to compete with those cars. This car wasn't meant for people who live 50 miles from their nearest neighbor. This car wasn't meant for people who like to hang out in gas stations or change their oil. Like every other MINI, this car was meant for fun. However in this case, carbon-neutral fun.
I hope every review will end with, "Sure, it would be nice if the MINI Cooper SE could go 300 miles on a charge, but for 100 electric miles, it's a heckuva lot of fun." I promise not to disparage any journalist who plagiarizes my closing sentence.
This BMW Blog article describes how carbon-neutral the press roll-out for the MINI Cooper SE this month in Miama, Florida, will be.
- The test fleet will be recharged using solely renewable electric energy sources
- MINI's buying environmental certificates to offset carbonated travel to-and-from the event
- MINI's also compensating for other emissions produced in connection with the event
The article doesn't say exactly when in January this Miami press introduction is taking place, but we can expect to see some third-party opinions and test results soon.
Hopefully, the journalists will comprehend the real benefits of the MINI Cooper SE's small battery: light weight and uncompromised interior volume. Light weight is essential to the MINI's basic premise: a responsive, agile, sporty car.
With current battery technology, a 200-mile battery would require packaging similar to the 2009 MINI E, which had a battery so large that there was no rear seat and very limited trunk space. A 200-mile battery would weigh so much that the 181-hp electric motor would struggle to accelerate the car and the car's cornering ability would be severely compromised.
It's fine with me if the journalists complain about the MINI Cooper's limited EV range. I hope some of them test that range to see if they can best the predicted 110-mile EPA number. However, I hope any complaining about the range doesn't include comparisons with the range of dull cars like the Nissan Leaf and the Chevy Bolt.
This car wasn't meant to compete with those cars. This car wasn't meant for people who live 50 miles from their nearest neighbor. This car wasn't meant for people who like to hang out in gas stations or change their oil. Like every other MINI, this car was meant for fun. However in this case, carbon-neutral fun.
I hope every review will end with, "Sure, it would be nice if the MINI Cooper SE could go 300 miles on a charge, but for 100 electric miles, it's a heckuva lot of fun." I promise not to disparage any journalist who plagiarizes my closing sentence.
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