Lucid Air commercial on ABC TV

[bwilson4web]

So I was surprised to see a short, 30 second, Lucid Air commercial. Seems a little premature unless they've stealthily delivered cars to early customers. If no cars delivered, I begin to wonder if they are all that organized.

Bob Wilson

 

[electriceddy]

So I was surprised to see a short, 30 second, Lucid Air commercial. Seems a little premature unless they've stealthily delivered cars to early customers. If no cars delivered, I begin to wonder if they are all that organized.

Bob Wilson

Actually on the Lucid configurator the " Air Dream Edition - $161,500 USD shows as available in spring 2021, so not too far off if one is in a hurry:
https://www.lucidmotors.com/air/configure

 

[Bruce M.]

It's not unusual for carmakers to start promoting a new model before it arrives in dealers. And it's definitely not unusual for a new automotive brand to do so. Given that they're competing against companies that have far more name recognition, this is an entirely sensible move from Lucid.

 

[Domenick]

So I was surprised to see a short, 30 second, Lucid Air commercial. Seems a little premature unless they've stealthily delivered cars to early customers. If no cars delivered, I begin to wonder if they are all that organized.

Bob Wilson

Cool! Was it this one?

 

[bwilson4web]

I was so surprised that I didn’t catch the details. It was over halfway done before I looked up.

Bob Wilson

 

[Bruce M.]

Cool! Was it this one?

That's the spot I've seen on MSNBC.