Use Costco Auto service, they negotiate prices with selected dealers who have to honor them. In exchange, the dealers get more customers and can more easily meet goals for manufacturer's incentives. I ended up with a local dealer who lowered their $ by several thousand when I told them I was going to drive to get the Costco price. Another tip, go at the end of the month or, better, the end of the quarter. Sometimes they are close to a marketing goal and will stretch to meet it.