Well, first to market does help, but they are about to be met with a lot of competition, very soon...
As for my Kona, very happy with it. It is a lot better than my son's Tesla Model 3. No battery problems with mine, but the recall replacement will be a bonus gift. Longer it takes the better. Basically will set my odometer back to zero. And all my recall software/fixes were quick and painless, unlike the many times my son has had his in the shop.
Tesla on the other hand, when they had their Model S fires, just did a software change to reduce capacity, no battery replacement coming. Glad Hyundai chose to do the right thing for their customers.
My son did a day trip to Whistler yesterday. He has the long range, big battery RWD model 3. When he left home, he charged it up, and his GOM indicated 448 kms. The round trip to Whistler was 303 kms. However, he could not make it home and had to stop for a charge on the way. His car consistently gets less actual kms than his GOM indicates. My Kona is the opposite, consistently getting more than my GOM indicates.
BTW, when I was ready to buy an EV, my son recommended the Kona, instead of his model 3. That says a lot, too. Besides being more reliable, his interior (and he has the upgraded premium) looks likes a cheap econo car, compared to my Kona (Ulitmate trim). His seats are very uncomfortable on a trip, no perforated leather, or ventilated. Butt gets very sweaty when it is hot out. I could go on with more, but suffice it to say, the $30K extra he paid for (than my top trim Kona) was definitely not worth it.