Their logistics is so inept, or are they doing it on purpose? They ship one bolt each, and then more nuts and washers? Are these some jokes?
When it comes to Kona's marketing, it is not so completely invisible in Poland, at least when it comes to the ICE version. Overall, however, Hyundai's ads disappear in the crowd of others, especially Skoda and VW. Indirect advertising, e.g. through journalistic tests, is also visible, but it does not stand out from other brands, and even other Kia and Hyundai models. When it comes to EV models, it is hardly surprising, because our demand for this segment is still in its infancy, although automotive enthusiasts discuss it fiercely. However, as long as prices are such a big barrier, EV sales will be low. In our last year, only 1/3 of new car sales were private purchases, 2/3 were companies and offices, possibly rental companies (although this segment of the market was hard hit by covid). Korean cars have a good reputation, but as long as the majority of sales are carried out on the secondary market, cars from Germany, the Netherlands, Belgium and France will be in the lead, and this gives an advantage to European brands. I personally use or until recently used four Kias, now I occasionally drive the company's Kona EV and I cannot say a bad word - these are well-made, safe and durable cars, even if the manufacturer saves on high-quality interior finish or does not provide strong drives (does not apply to EV Kona, of course
). For fun, I was recently considering whether it would pay off to buy an EV for commuting to work, but I would have to be foolish to incur such expenses only for the pleasure of using EV. Low juice costs cannot compensate for a high initial investment, high insurance cost, and a completely unpredictable resale price. In addition, there are currently no government subsidies for EVs and due to covid they should not be expected too soon.
When it comes to Kona's marketing, it is not so completely invisible in Poland, at least when it comes to the ICE version. Overall, however, Hyundai's ads disappear in the crowd of others, especially Skoda and VW. Indirect advertising, e.g. through journalistic tests, is also visible, but it does not stand out from other brands, and even other Kia and Hyundai models. When it comes to EV models, it is hardly surprising, because our demand for this segment is still in its infancy, although automotive enthusiasts discuss it fiercely. However, as long as prices are such a big barrier, EV sales will be low. In our last year, only 1/3 of new car sales were private purchases, 2/3 were companies and offices, possibly rental companies (although this segment of the market was hard hit by covid). Korean cars have a good reputation, but as long as the majority of sales are carried out on the secondary market, cars from Germany, the Netherlands, Belgium and France will be in the lead, and this gives an advantage to European brands. I personally use or until recently used four Kias, now I occasionally drive the company's Kona EV and I cannot say a bad word - these are well-made, safe and durable cars, even if the manufacturer saves on high-quality interior finish or does not provide strong drives (does not apply to EV Kona, of course
). For fun, I was recently considering whether it would pay off to buy an EV for commuting to work, but I would have to be foolish to incur such expenses only for the pleasure of using EV. Low juice costs cannot compensate for a high initial investment, high insurance cost, and a completely unpredictable resale price. In addition, there are currently no government subsidies for EVs and due to covid they should not be expected too soon.