As we have seen, Twitter can be both a force for good -- getting your message out there and presenting a positive image to the masses at large -- and a force for, um, not so good -- flame wars, etc. In the case of Elon Musk, there's a bit of both going on. He can entertain and promote as evidenced by many of his recent Boring hat escapades, or, he can call someone an idiot, then clarify by calling them a sanctimonious idiot, as we saw this morning. For most professionals, name calling on Twitter is career suicide. For Musk, who, with his brother and friends controls a majority of shares at Tesla, it's not. At least, I don't think it is. I decided to start a thread on this because I was discussing the issue with some colleagues and they think these sorts of mean tweets will see Musk ousted eventually. I think as long as there can be some justification for unvarnished straightforwardness -- in this case, the gentleman published a mischaracterization of Musk and used it to promote his book.