So, I was very serious getting an Ioniq 5 for the wife. She currently has a BMW i3 that just came off warranty, so I want to get a new car for her. Called a lot of Hyundai dealers the check prices and most of them had $1500 to $3000 mark ups. Inquired at Ocala Hyundai and got a call from a lady in the internet sales deparment. I asked her about the price and I asked if the listed MSRP price is the sales price and she confirmed. We agreed that she will notify us once they had one in stock to take the car for a test drive. So, last afternoon, they let us know that they had one and I scheduled for 10 am today to go for a test drive. The dealership is 1 hour and 20 minutes north of me, so we went right after dropping off the kids at school. We got there and after a few minutes, we got to test drive an Ioniq 5 SEL, matte grey with light gray/green interior. Very nice car. Also drives very nice with plenty of interior and cargo room. After matching up my wife with the color combo she wanted we went to do the paperwork. I couldn't believe my eyes... the car was marked up from MSRP $47500 to over $61000.. What a joke! $61k for a Hyundai? WTF.. What a waste of time due to false information on the car's price.. Still, fantastic car and great value at MSRP.. The car is nice and drives nice and has plenty of space but certainly not $60k nice. Will shop around at other dealers and if I can't get one at MSRP, I'll order another Tesla for the wife, probably Model 3.