In the conference call Musk referenced approaching %30 gross margins on vehicles and suggested an expectation of a 600 mile range for production Semi. He didn't say if it was plus or minus on that range, but the thing to keep in mind is that is rail range but it can go to the door and Musk said in convoy it will be cheaper than rail. That means by far the best cost in the industry with range issues obliterated. Also the best environmentally and for future proofing. As for 30% margin, that would be by far the best in the auto industry. Tesla is already mopping the floor of the top end of the auto industry taking share but with margins apparently better than Porsche or the very best (an totally unrealistic for ICE outside of boutique.) Tesla is taking share but keeping the very top margins. But the lesson seems to be that the margins will get better as Tesla travels down the price continuum toward higher volume. This is in line with what the DOE said either in 2011 or 2013 indicating that parity for ICE and EV on cost would be $124kwh in dollars from that year. Tesla is likely already below $100kwh and I've read indications it won't be long before its at $70 a kwh. But we still see shill articles attempting to state a cost of over $200 a kwh for the industry. They lie because that is all they can do, even though they prefer lies to truth and then try to project that onto Musk. The key take away is electric is already cheaper than ICE. Parity for price will soon be here at purchase from the low end to the high end. Cost of ownership is already quite a bit lower. But its a better experience. The model 3 is a better car than any of its competitor just like the S and the X are better than their competition. This is showing up in the Model 3 outselling the BMW 2/3/4 series combined in the US now. Within the year it will be the best selling car in its class by market share. Tesla has the best battery tech, the best software, the best brand and the best delivery system, the lists of bests goes on and one and on. As Musk said, in a class by itself.