Select the type of EV buyer you might be

Discussion in 'General' started by bwilson4web, Mar 11, 2020.

What kind of current or future EV owner would you be?

This poll will close on Jun 11, 2020 at 7:18 PM.
  1. Torchbearer - climate change major problem; afford EV and handle limitations; high education, income

    33.3%
  2. Young Enthusiast - EVs are apex of perf., style, tech; life of achievement; ethnic mix; urban

    16.7%
  3. Steward - Extreme environmentalist; EVs are future, cars intimidate; well educated; curious

    0 vote(s)
    0.0%
  4. Survivor - Getting through life; cares environment; EVs interesting costly; older; lower income

    50.0%
  5. Skeptic - No altruism or environment; low education; average; tech laggard

    0 vote(s)
    0.0%
  6. Old Guard - Denies climate change and EV is stupid; least diverse; no kids at home; large pickup

    0 vote(s)
    0.0%
  1. bwilson4web

    bwilson4web Well-Known Member Subscriber

    A fun survey, the root comes from a marketing company, Escalent.co, survey, EVForward, of potential, first time EV owners. Pick the one that most closely matches your profile. Here is the source:
    [​IMG]

    Bob Wilson
     
    Last edited: Mar 11, 2020
  2. BlueKonaEV

    BlueKonaEV Well-Known Member

    None of those options apply to me. I'm 48 and on environmental issues, I highly doubt that EV's will save the world.. They make little difference. The main reasons for increased global warming is mostly caused by overpopulation. Deforestation in 3rd world countries itself produces more CO2 than all cars combined. More people will also create more CO2.. If the world population keeps growing at the current rate, nothing will stop global warming. I buy EV's for the simple reason that they make sense and save me money. As someone who drives 35k miles per year, I save a ton on gas. My EV pays for itself completely in just over 6 years just with gas savings.
    I'm highly paid IT professional who also runs a business on the side. I'm an unapologetic Capitalist and oppose things like cap and trade as all that it will do is to make Liberal Billionaires even richer.. Cap and Trade is a scam.. Global Warming isn't but Cap and Trade would do zero as the underlying problem is population growth in 3rd world countries.
     
    R P likes this.
  3. bwilson4web

    bwilson4web Well-Known Member Subscriber

    You're right! It is a pool not explicitly covered in their list. But this shows the problem of their survey.

    Once we own an EV, we do a terrible job explaining how much we save operating our cars.

    Bob Wilson
     
  4. BlueKonaEV

    BlueKonaEV Well-Known Member

    The categories are very flawed.. At my income level, many EV owners in my area are either Conservative or Libertarian (like myself). While I consider myself a Classical Liberal (what "Liberal" meant during JFK) but today's Liberals have turned into the opposite.. They are redistribution of wealth warriors which really is the opposite of what Liberalism used to stand for. Liberal comes from Liberty. Liberty also means spending your own money how you see fit and not government stealing a large portion if it to fund other people's lazyness and to pay back the political donors that funded their campaigns.. Libertarians are the ones who truly support Liberty here in the US.
    To get more of the more conservative crowd to drive EV's, manufacturers need to come up with products that makes sense and can shut up even the biggest skeptics.. Once you have over 400 mile usable range and less than 15 minute charge times in a $40k car, people will buy them, no matter what their political affiliation is. This technology is basically there.. It just takes time for those products to hit the market.
    I'm also a poster on the Corvetteforum as I've been a Corvette enthusiast for most of my life. The crowd there is probably 80 to 90% conservatives and yet, I get very positive response when I'm posting my experiences with my EV. Many Corvette owners already have EV's or PHEV's as daily drivers and others are considering it.. It's usually just "old" people who are extremely conservative who don't like EV's. Those are the same people who think that Marijuana, abortion and gay marriage should be illegal.. Those people will die clinging to their gas guzzling cars.. Nobody will convince them..
     
    interestedinEV and bwilson4web like this.
  5. interestedinEV

    interestedinEV Well-Known Member

    I do not fit into any of these categories either. @BlueKonaEV points out a large segment of people who will buy these irrespective of political orientation. For example I have range anxiety even with ICEs. Quick charging or reasonable range at affordable price, would drive me. That category is not there.

    Given below is a rather simplistic model of car market segmentation. Here is my problem with this model. Environmentally aware is a separate category. In reality it should be not a separate category, but a sub category within each of the other categories. There is a segment of off-roaders who would like a EV if it meets their needs. Similarly for those who need to get around or have a family. For example there are soccer moms who need a large car. So if manufacturers have cars priced within the segment needs and with the range/charging needed by the segment, there will be a big market. Unfortunately, most manufacturers think that the environmentally aware people are a separate segment and not a part of the larger car buying population. (And by the same token, there are climate change deniers in all the other categories).

    As they say if you build a better mousetrap........




    https://www.segmentationstudyguide....on-examples/market-segmentation-example-cars/

    [​IMG]
     
  6. craze1cars

    craze1cars Well-Known Member

    That survey is so one-sided and poorly written it is pretty clear to me why, after being posted for 5+ days only 2 people beyond the OP have actually decided to choose a category for themselves.

    I‘d gladly participate, but I simply can’t vote because none of the answers apply.
     
    bwilson4web likes this.
  7. bwilson4web

    bwilson4web Well-Known Member Subscriber

    The real problem is marketing reports like this can perpetuate current EV sales problems. A bad sales model leads to training that continues what has already been reported:
    • EV buyers show up with more information than any of the dealer sales staff.
    • We have to firmly tell the sales staff, "I am not interested in any of your other cars!"
    IMHO, operating cost was one of the first things I researched with both our BMW i3-REx and Std Rng Plus Model 3:
    • Home and free charging - this is easy to calculate from the EPA and local utility rates. So the "kWh/100 mi" times the utility rate, $0.10, comes up with $2.90/100 mi for the BMW i3-REx and $2.50/100 mi for the Tesla
    • Cross country costs - the only solution is to do benchmark drives. Nashville 120 miles away is a convenient benchmark with the BMW i3-REx, $6 gas, and $24 EV charges. For our Model 3, some 700 mi trips revealed it runs about $3.50/100 mi on Superchargers.
    I'm not shy about searching for credible metrics and methods to increase the block-to-block speed. I'm also interested in reducing EV charging costs. But I've had to run my own benchmarks to get credible answers. But there is no guidelines in the Owner's Manuals, much less the sale force training materials.

    Bob Wilson
     
  8. ericy

    ericy Active Member

    I just use ABRP to benchmark varying drives. It isn't a perfect tool, but it is good enough to come up with a decent estimate.
     
  9. henryhartmann

    henryhartmann New Member

    hmmm btw, where is the electricity for EVs? does it affect the environment by burning resources to produce electricity?
     
  10. bwilson4web

    bwilson4web Well-Known Member Subscriber

  11. interestedinEV

    interestedinEV Well-Known Member


    Not sure if this is a troll. Maybe we can do without electricity and automobiles


    [​IMG]
     
  12. Frank K

    Frank K Member Subscriber

    This information in itself is not sufficient ... it needs to be compared with the environmental impact of a gas car ... and I am talking the TRUE environmental impact. EV technology is criticized for its impact all the way to production of electricity, EV critics at the same time pretend that gas car impact starts at the gas pump ... go figure
     

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