Prices to Aim For Right Now?

Hi all,

I'm strongly considering a Clarity in SoCal. At first I was thinking used, but with the incentives right now it seems like I might as well go new.

Costco Auto site indicates that dealers are getting Honda incentives: $7500 for 2020 and $5000 for 2021. Along with that, there's a $3k lease incentive for the 2021 and a 0.9%APR financing offer on 2021.

There's a good number of 2020 Tourings in my area. Based on this thread I've been aiming for ~$27k, ~$30k or less out the door. But the few dealers that have replied to me for a 2020 touring seem to think I'm lowballing so hard it's insulting, and they refuse to remove their aftermarket and maintenance charges.

One of the straightest shooting dealers I've ever come in contact with quoted me for a base 2021: ~$27k, ~29.5k out the door.

Altogether, I'm confused about what constitutes a good deal nowadays. Can any of you help me out? Am I being realistic in my 2020 pricing for SoCal? Is the Base 2021 offer good?

Excited about the car. Dreading this whole purchasing experience.

Thanks!

 

That was my target price for a 2020 Touring. If I can get the leather seats and other features for the same price in a 2020, I figured I should aim for that. I haven't been able to find any notable differences between the 2020 and 2021.

But you're right. I've been considering just settling for the base 21 offer.

 

I looked up Norm Reeves because of another thread here and it seems like they're out of 2020's (except for one, which I've reached out for). Looking again now, but I think you guys snagged all the killer deals!

 

Yeah, I've noticed the ones participating there are significantly more willing.

I've had to put the search on pause for a while because life decided to get in the way, but I did find one dealer got really close to my 2020 price. Hope it's still there by the time I can un-pause.

Otherwise, I might be forced to look into 2021's. The financing deal out right now will lessen that blow a little, but still. In that case, I might try and get someone down to $8k off MSRP + TTL. Anyone have a sense if that's fair? On the fence about touring in that scenario.

 

You’re saying 27k for touring out the door? I’ve been able to negotiate the sticker price around there but with TTL it hits 30k OTD.

 

yeah I was already set to go in this weekend. I figured the price was solid. Thanks for the push!

For the record, I’m actually coming from a Bolt. I loved it. Didn’t love GM. Range was nice, as was going all electric, but I don’t use all the range nearly as much I thought I would. The longer trips ended up maxing out the range at highway speeds (even at 5 below the limit) and the fast charge speeds held me up. Seats gave me major back pain (read: crippled for several days) after long drives and there just wasn’t all that many long-drive-friendly features for the price point. COVID messed with my living and work situation enough that I reevaluated if I needed all electric all the time.

I found the Clarity after looking for Volts. Seemed like a godsend since I was under the impression GM was the only one offering anything with range that allowed for mostly-EV. Also ACC and the lux interior.

TBH, I still like the Volt better (looks+size+hatch) overall. But it’s by GM, and it’s out of production. Either of those would have been a deterrent. But both put together are enough to scratch it off my list. Never mind that the Clarity is priced so damned well.

So I’m heavily leaning towards making the long drive out to get the Clarity at this admittedly solid price. Happy to post the details once it’s all said and done.

 

Update: I'm officially part of the club.

Ended up getting 31k OTD on a Silver 2021 Touring. I ended up getting up down to 29k for a 2020 Touring, but the dealer took back the offer (!!!) and a local dealership ended up setting me up with the offer I went with. The financing offer was a nice little incentive.

Thanks for all the input, everyone! The car feels so lux relative to the Bolt. The way I heard someone else put the Bolt: It's a $10,000 car on a $20,000 battery. I loved the thing, and I'll miss it, but it really feels like I'm driving a nice Acura (or similar) like in this.