Now at the pack level or cell level (not sure) DOE said in 2011 (if memory serves) that electric vehicle price parity would come at $124 a kwh. I think Tesla announced it was below that almost a year ago. Now it seems Tesla is saying it will be at 75 kwh by late 2019. What does that mean for its margins and petrol prospects. As an added twist I belive this implies also double the range, substantially lower weight and space requirements maybe 40% and charging times in the range of gassing times. Also cheaper even safer packs that require less thermal hardware and get rid of fire risk. So what does a 40% reduction in battery cost below price parity along with performance changes that eliminate every difference in late 2019 mean? This would be 2-3 years sooner than Toyota and about a decade faster than Bloomberg new energy estimates. By the Bloomberg's timeline it would be like Apple introducing the iPhone X in 2007.