https://cleantechnica.com/2018/03/05/tesla-model-3-wins-february-despite-production-woes-electric-car-sales-dim-usa/ If Tesla hits 10k per week goal by the end of the year in the late months of Dec the Model 3 will likely be the best selling car of any kind in the US starting in those months. Note said "car," not truck. But in a way its already the best selling vehicle ever in the US based on pre- orders and those pre-orders keep going up not down. I believe Tesla will flat KO Ford and its F150 when it comes to the truck. An electric truck will destroy any kind of petrol vehicle in pretty much every why, likely to include range and at some point recharge vs refuel time. There is just something about having a car that is fully charged every time you leave home. For do it your self type truck owners being able to disconnect from the grid will appeal greatly as well, its just more rugged, its hardened. Maybe the Tesla losses will send shill ops like Green Light Capital under finally. I can see a faster and stronger ramp than with Apple and Amazon. This based on how compelling the savings are and how compromised, in bred, conflicted and drowning in sunk cost and backwards subsidies the competition is and the size of the addressable market but most of all it is the mission focus is about saving our kids and grand kids lives and maybe our own whereas the competition is about putting people's kids lives at risk- the competition/alternative in petrol is pretty much evil in intent, practice and outcome.