MINI Cooper SE gets marketing

Discussion in 'Cooper SE' started by insightman, Feb 6, 2020.

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  1. insightman

    insightman Well-Known Member Subscriber

    Make a power move in the first all electric MINI
    Tesla doesn't run any TV commercials. MINI, on the other hand, is happy to bring their electric message to the masses. Here's the first video ad for the MINI Cooper SE. It's oriented more towards lifestyle than product information. A very young and active lifestyle. This image illustrates one of the commercial's hints that this MINI Cooper is electric:

    Last edited: Feb 6, 2020
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  3. interestedinEV

    interestedinEV Well-Known Member

    Tesla does not need to run commercials. Elon can get immense free publicity (good and bad) with a tweet or two. They do not need to spend money on this. They have enough of a order backlog especially now with Cybertruck that they need to spend on getting products out, not selling it.

    On the other hand, Mini has to break into the market and they need to do this to
    1. To show that they have a product that is fun and different from Tesla
    2. To emphasize it is affordable and convenient
    3. To get customers to overlook some obvious limitations especially range

    Not an easy task and advertisement needs to be couple with savvy use of social media.
  4. sniwallof

    sniwallof Active Member

    Driving a mini SE will make you feel like you are 20 again!
  5. insightman

    insightman Well-Known Member Subscriber

    The commercial performs a service by warning you to keep the windows rolled up because people throw paint-filled balloons at electric MINIs.
    sniwallof likes this.

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