Some folks are curious who the target audience for the Ariya will be other than Nissan die-hard fans and Leaf owners. I admit I was grappling with this myself, but as my research has evolved, I think I know how Nissan can make a killing with this car, and it's essentially to become the equivalent of what Mazda is for ICE SUVs. If you're not familiar, the Mazda CX-5 is widely seen as the most premium car in the non-luxury segment. I rented a CX-5 for a week myself and was blown away with the ride comfort, premium interior quality, and quiet cabin. I've also driven the RAV4, CRV, Envision, Equinox and the CX-5 is much better than all of them in my opinion for the same price. So in short I think if Nissan threads the needle perfectly they can be the choice for the following EV SUV buyer assuming they check the following boxes: The feel of riding high in a proper SUV (it's taller than the Ioniq 5, MachE, Q4, Model Y...) Affordable AWD (Q4 charging $6,000 and AWD performance is still below competitors?) A premium feeling cabin (this is where they could poach Model Y customers, as well as Q4 customers who notice the Audi Q4 interior is noticeably cheaper compared to ICE Audi cars) Those who want to avoid the risk buying a first-gen car on a new platform from a company who hasn't made a mainstream EV before (I'm honestly scared to buy an Ioniq 5 after so many complaints are coming in from EU) And awaiting real world tests, but if they can avoid as large of a steep loss in range at highway speeds compared to other non-Teslas, that would be big, too. In short, there isn't currently an EV SUV offered with all of the following for under $50,000 USD: 1) 300mi range, 2) AWD, 3) 300 HP and 450 torque, 4) Premium cabin/ride comfort. And such an EV isn't even planned to come out for the next couple of years. If Nissan can knock the interior and suspension out of the park I think they have a unique offering here. What I hope doesn't happen is that they release a car in 2022 that was finished in 2020. If they used the last 2 years to fine-tune every tiny detail this could be the reinvention that the brand needs. What do you think? Am I just talking myself into it?