I think I've answered the "Why Ariya?" question

Discussion in 'Ariya' started by 5DH, Oct 13, 2021.

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  1. 5DH

    5DH New Member

    Some folks are curious who the target audience for the Ariya will be other than Nissan die-hard fans and Leaf owners. I admit I was grappling with this myself, but as my research has evolved, I think I know how Nissan can make a killing with this car, and it's essentially to become the equivalent of what Mazda is for ICE SUVs.

    If you're not familiar, the Mazda CX-5 is widely seen as the most premium car in the non-luxury segment. I rented a CX-5 for a week myself and was blown away with the ride comfort, premium interior quality, and quiet cabin. I've also driven the RAV4, CRV, Envision, Equinox and the CX-5 is much better than all of them in my opinion for the same price.

    So in short I think if Nissan threads the needle perfectly they can be the choice for the following EV SUV buyer assuming they check the following boxes:
    1. The feel of riding high in a proper SUV (it's taller than the Ioniq 5, MachE, Q4, Model Y...)
    2. Affordable AWD (Q4 charging $6,000 and AWD performance is still below competitors?)
    3. A premium feeling cabin (this is where they could poach Model Y customers, as well as Q4 customers who notice the Audi Q4 interior is noticeably cheaper compared to ICE Audi cars)
    4. Those who want to avoid the risk buying a first-gen car on a new platform from a company who hasn't made a mainstream EV before (I'm honestly scared to buy an Ioniq 5 after so many complaints are coming in from EU)
    And awaiting real world tests, but if they can avoid as large of a steep loss in range at highway speeds compared to other non-Teslas, that would be big, too.

    In short, there isn't currently an EV SUV offered with all of the following for under $50,000 USD: 1) 300mi range, 2) AWD, 3) 300 HP and 450 torque, 4) Premium cabin/ride comfort. And such an EV isn't even planned to come out for the next couple of years.

    If Nissan can knock the interior and suspension out of the park I think they have a unique offering here. What I hope doesn't happen is that they release a car in 2022 that was finished in 2020. If they used the last 2 years to fine-tune every tiny detail this could be the reinvention that the brand needs.

    What do you think? Am I just talking myself into it?
    TonyInGA likes this.
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  3. DJP

    DJP Member

    That's my fear.
  4. 5DH

    5DH New Member

    Mine too, but my plan is to snag a reservation (next month?) anyway, assuming it's a refundable deposit. My guess is that deliveries in the US won't begin until Summer 2022. So there will be a lot of time for real world information to come in from early markets like Japan and Norway, as well as press cars across the globe.

    I think what we're seeing is a lot of demand for these EVs so you sort of have to get your place in line for the 1-3 models you want and then just bail on those that don't pan out.
  5. pucksave

    pucksave Member

    I want to love the Ariya BUT, until real range figures ( not buying 300mi just yet), availability and real pricing get published, it remains a nice looking concept car.
    5DH likes this.
  6. Michel Clasquin

    Michel Clasquin New Member

    A lot has happened since 2020. To be specific, the V2L capability of the new Hyundai and Kia models has been groundbreaking. If the Ariya comes without it, it will be just another old-fashioned EV.
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  8. 5DH

    5DH New Member

    I think this depends on your use case. I'd say the Ioniq 5 and Ariya are my top 2, waiting for more to come out on each (we don't even have pricing for either here in the USA). V2L is an important part of the future of EVs, but for me right now I don't think it's absolutely critical, it's not like it can power your house like a generator. Power goes out you can make a pot of coffee and blowdry your hair. If I was an outdoor enthusiast maybe it'd be different. I'd easily drop V2L for a better hands-free driving system (many real world reports of Hyundai's software being very ping-pongy centering you in the lane), for example.

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