Their customers won't want to hear that they have to pay much higher prices to keep dirty, noisy diesels on the road because doing otherwise isn't properly Southern. As was pointed out on Telsarati its not like diesel will get cheaper, it will likely get more expensive. Just as silly is the claims that diesel will some how get better technologically- you'd have to go to scams like Nikola Hydrogen* or Writespeed*- these firms aren't fooling anyone. Either way fluctuation in the cost of diesel is another risky variable of financial uncertainty that electric doesn't suffer from. Maybe OD thinks it can hide behind traditional red state welfare with more pork to cover the difference but seems like that is apt to get out in this high profile environment. Public's going to be finding out how much welfare its already put out to cover petrol- this will come up in the context of recovering the externality costs for damage already done- shock will be for the costs just to keep this stuff afloat let alone covering the damage its done. If OD had said we're worried about our drivers and their families that would be one thing. But they didn't. If its worried about its families and drivers I think it should go open collaborative, get rid of the ownership and let it be based on membership and fund everything as they go- get rid of all the conflicts of interest and do something innovative and agile. But if your name is some sort of reference to the Antebellum South (OD) then I think tradition comes first including loyalty to petrol. Petrol is Civil Rights Part II. Same people who didn't understand they didn't have a right to exploit other human beings and turn them into Cadillacs, surprise, surprise have trouble understanding they have no right to profit from poisoning other people's air, food and water and that other people don't want to let them take centuries to figure it out. *These two firms are like someone saying 10 years after we've gone to digital download with Neflix and Amazon Prime etc that they plan to introduce CRT TVs with built in VHS players- makes that much sense.