If the Bollinger wasn't niche enough, the price tag will seal the deal on its exclusivity. How's $125,000 sound? Sounds expensive to me but, if I had tons of disposable cash I still might be tempted to let some of it go for this. Obviously, though, this is not a proposition suitable for ever lover of rugged, capable trucks. Is the niche Bollinger is attempting to carve out big enough to sustain it? I hope so, but it remains to be seen how the interest holds after this bit of news.