The idea that Ford could make a truck that would be competitive with what Tesla will offer seems like its not even a remote possibility. Tesla is part of the solution Ford is part of the problem, Tesla is incalculably more valuable than Ford. To restore the value to Ford you need a time machine to take you back in time. Tesla has reached escape velocity. Its foregone that Tesla will have the best selling car in the US soon. The best selling car in the US will be an electric car quite possibly before the end of the year and it will be a Tesla. Recently an industry person took a reluctant look at Tesla and what he found shocked him. He estimated that Tesla was a full decade ahead of the other automakers. That's more than the gap between iPhone and Blackberry when the iPhone took RIM out. Tesla with its electrics is like Edison perfecting the electric light bulb. The idea has come into the consciousness and it can't be pushed out now. The reason the petrol industry hates Tesla and Musk is they both stand for liberation. Petrol is about rent seekers using their property through rent seeking to turn everyone else into property. Tesla puts an end to that theft, a theft that deprives people not only of their quality life and standard of living but the majority of what makes a life livable and for a result that is less than nothing.