2019 Clarity PHEV Touring - Purchased New (3 mi on odo) June of 2019
Selling Price = $29,528
Sales Tax = $ 2,665
Doc & fees = $ 115
License & Reg = $ 411
Total OTD = $32,719
Purchased from Honda Dealer north of SF Bay Area (100+ mi from my home)
I emailed the internet sales department of about a dozen dealers in CA with Clarity Touring models in stock of the color choices I'd consider, and wrote them all the exact same thing. Basically, that: I'm ready to buy now, I have excellent credit, I will put $5k to $10k down, finance the rest with my credit union (or through them if they beat my CU's rate), no extended warranty, no add-ons, no service plans, no BS, and for them to give me their absolute lowest price/best deal, and the name of the sales manager who approved this deal.
Two thirds of the dealers reply with small discounts, or try some get-you-in-the-door BS, but usually two or three try hard. I then let them know if they have the best price or not (I don't tell them other's better price), and usually one will try even harder. Last summer that was a CA dealer an hour drive north of SF, I assume because they had several in stock (3 or 4 just off the delivery truck plus a few base models). I then emailed again for them to CONFIRM ALL DETAILS of the entire deal (so I can print it out to take with me) and let them know when I arrive / if anything changes, I will leave.
This basic approach has worked several times over the last ten years with new cars for me or friends/family. Of course, the finance managers usually try to upsale, and I listen politely (briefly), thank them and say no, I will only be buying the car exactly as agreed per the emails... I've only once had it take more than five minutes (resulting in me stating with greater emphasis I will only buy the car as agreed) before the finance manager gives up, signs all the paperwork, I review it all to make sure the numbers are right, and then sign, pay, and drive home. Not entirely painless, but worth the savings.
I was surprised and very happy to buy it for $8k off, as I was expecting to get maybe $4k or $5k off. Your mileage may vary.
PS--And on top of that, here in central CA, within the San Joaquin Valley Unified Air Pollution Control District there is a $2,000 drive clean rebate in addition to a PG&E $800 rebate, and the Federal Tax Credit of $7,500. It is a bit surreal to get back up to $10,300 as rebates/incentives/tax credits to buy a really great car!