Cypress
Active Member
View attachment 683
In monthly press releases, when touting their crossover sales, Bolt EV will often be mentioned.
My guess is this is because of the almost identical utility between the Bolt and the Trax/Encore/Soul/Kona.
But reviewers often hesitate to call those crossovers as well. And the Bolt is even less SUV like than those.
Regardless, GM marketing it as a crossover is a positive. They’re tying it to a popular category.
If they wanted to hurt sales they would call it a hatchback or wagon lol.A simple change of a single word can drastically affect consumer perception.
Thanks for the snapshot. Hadn’t seen that on their site before, or missed it.