It's designed primarily for blind pedestrians so they can hear the car coming. It makes sense for the speakers to be in the front of the car because you don't really need to hear the car once it's pulling away and it just needs to be loud enough, directional, and speed sensitive so that a blind person can get an idea of where a car is coming from and at what speed. For that purpose, it's very well designed indeed.The sound isn't that loud even if you had your head close to where the speaker. It's a badly designed no matter how you look at/hear it.