Meaning, if coasting takes you from point A to point B, regen braking will take you from point A to some point well short of point B ... more energy is needed up front to get you all the way to point B (the red light, in my analogy). And time doesn't really factor into it very much when it comes to things like red lights; whatever is saved by getting there quicker will be spent by waiting longer.
It's not some drastic hyper-miler thing, either. Who doesn't take their foot off the accelerator early when approaching a red light you know isn't going to change by the time you get there? (EV drivers who want to actually get to the light, I guess.)
The only times regen braking is a net positive (from an energy perspective) are when it 1) replaces friction braking, or 2) when it harvests energy from the effect of gravity (descending a hill). That's also why the Cooper SE's freeway behavior annoys me so much; don't regen brake if I tick the cruise control down a little, just coast to the new speed.