Honda Is Selling More of GM’s Electric SUVs Than General Motors

[electriceddy]

I am aware GM has a lot more EV options, but kudos to Honda and Acura for sales of basically the same vehicle in higher numbers.
"The Q2 numbers tell the whole story. Honda’s dealers have managed to sell more than 16,000 Prologues so far this year. Meanwhile, Chevy has sold fewer than 13,000 Blazer EVs. Bear in mind, Chevrolet has close to 3,000 dealerships in the United States; Honda doesn’t even top 1,100. That means, on average, each Chevy dealership has moved fewer than 4.5 Blazer EVs in 2025; meanwhile, each Honda dealership is averaging more than 15 Prologues.
On the premium side, Acura has racked up 10,335 ZDX sales for the year, to Cadillac’s 9,317 Lyriqs."

Honda Is Selling More of GM’s Electric SUVs Than General Motors

 

[R P]

Finally loyal Honda owners can now buy a BEV (although it is really a GM product), so a lot of pent-up demand being satisfied.

 

[insightman]

Finally loyal Honda owners can now buy a BEV (although it is really a GM product), so a lot of pent-up demand being satisfied.

I was hoping for a great electric replacement for the Honda S2000. Nope.

Is anyone holding their breath for the Honda 0 Saloon? Will there be multiple cameras and screens that provide normal views of the outside world unavailable from the Saloon's driver's seat?



To what dungeon did Honda send the spunky designers of the Honda e and its even better-looking prototype?

 

[Nelson Leighton]

That’s an interesting comparison! It’s really impressive that Honda and Acura have managed to move more units despite GM’s larger number of dealerships. The numbers really highlight Honda’s ability to create demand, even without the same widespread dealer presence. It’s clear that their strategy of making the Prologue appealing to a wider customer base (probably through affordability, reliability, or brand loyalty) has worked.

For the Chevy Blazer EV, it seems like it hasn’t quite hit the mark in the same way. The lower sales numbers could be a result of a few things—maybe market positioning, consumer perception, or even a lack of a unique appeal compared to competitors like the Prologue or the ZDX. It could also be that Chevy is still in the process of ironing out production or demand challenges. Sometimes initial models or tech issues can slow down initial sales numbers, even with more dealerships.

And Acura’s ZDX doing better than Cadillac’s Lyriq? That’s a surprise too, especially since Cadillac has long been the go-to for premium EVs in the GM family. It could be that Acura’s reputation for reliability and the crossover style of the ZDX makes it more appealing to buyers who want an EV but still value traditional features like interior quality and a smoother ride.

 

[Bruce M.]

In fairness to GM, their proliferation of EV models may undercut the chances of any one ringing up massive numbers. The Equinox EV, for example, is only a bit smaller than the Blazer but sells for thousands less (and outsells both the Blazer and the Prologue). Cadillac's Optiq is similarly positioned below the Lyriq, and recent sales numbers seem to suggest it's cannibalized some Lyriq sales.

 

[Vanabella]

No, Honda does not sell more electric SUVs than GM as a whole. Although sales of the Honda Prologue are going well (15,000+ per quarter), GM has a wider range and higher total EV sales.