paint protection

My first trip on the freeway and the front bumper is covered with bugs. Any suggestions or will I need to clean it all the time and hate my life?

After hearing about semi-permanently protecting the exterior surfaces with a 'nano ceramic' coating from our dealer and a car enthusiast friend, I was intrigued and researched this quite a bit. Last weekend, I went ahead and coated the paint, wheels, trim, chrome & lenses on our 2 Clarities with...