#marketing

  1. Mike Schwabl

    Don't Market EVs as "Green"

    Faster, cooler, smarter, more fun to drive… and good for the environment. Electric vehicles (EVs) are all that and more. That’s why I’m calling for an immediate ban on “green” stereotypes from all EV marketing efforts. No more talking flowers, dancing animals or smiling trees—ever. Why? Because...
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