Source: https://marketrealist.com/2019/09/are-tesla-killers-free-advertising-for-tesla/?utm_source=yahoo&utm_medium=feed&yptr=yahoo Simply put, almost every EV launch seems like an ad campaign for TSLA. Analysts compare new EVs with existing or upcoming TSLA models, describing EVs and EV companies as “Tesla-killers”—Chinese EV maker NIO is one example. With its lead in the US EV market, Tesla seems to be the benchmark for established automakers. From a marketing standpoint, it’s working wonders for TSLA, whose story is built around EVs, solar power, and sustainable energy. Established automakers haven’t been able to reinvent their brands to compete. Along with 'word of mouth', the honorable competition is keeping Tesla and Elon in the news. Bob Wilson
