Lucid Air commercial on ABC TV

Discussion in 'Air' started by bwilson4web, Jan 17, 2021.

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  1. bwilson4web

    bwilson4web Well-Known Member Subscriber

    So I was surprised to see a short, 30 second, Lucid Air commercial. Seems a little premature unless they've stealthily delivered cars to early customers. If no cars delivered, I begin to wonder if they are all that organized.

    Bob Wilson
     
    Domenick likes this.
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  3. Actually on the Lucid configurator the " Air Dream Edition - $161,500 USD shows as available in spring 2021, so not too far off if one is in a hurry:
    https://www.lucidmotors.com/air/configure
     
    mho likes this.
  4. Bruce M.

    Bruce M. Well-Known Member

    It's not unusual for carmakers to start promoting a new model before it arrives in dealers. And it's definitely not unusual for a new automotive brand to do so. Given that they're competing against companies that have far more name recognition, this is an entirely sensible move from Lucid.
     
  5. Cool! Was it this one?
     
  6. bwilson4web

    bwilson4web Well-Known Member Subscriber

    I was so surprised that I didn’t catch the details. It was over halfway done before I looked up.

    Bob Wilson
     
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  8. Bruce M.

    Bruce M. Well-Known Member

    That's the spot I've seen on MSNBC.
     
    Domenick likes this.

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