As of May 27th, Tesla has decreased the price of all Model 3 Trims by $2,000. By doing so, it makes the SR+ less than the other EV I was considering, Hyundai Iconiq Electric Limited. Anyone know if this is a permanent price change or just a short term "sale" until things start to get back to "normal" whatever that turns out to be?
Here is the post covering this with the new prices. Everything is cheaper, except for Model Y. Tesla has changed its prices occasionally, generally making them cheaper. I don't think I'd consider this a short-term sale. My takeaway is that there are a number of other electric vehicles coming out and Tesla saw some room in its gross margin to become more competitive (remember, its vehicles aren't eligible for the $7,500 federal tax credit anymore).
It's pretty simple. When you can't sell everything you produce, you lower the price. That's how capitalism works.